Customer loyalty can be a powerful competitive advantage. Loyal customers are repeat buyers. They help spread the word about your business. They are willing to pay more for your product or service, and they are more forgiving when you make mistakes.

Explore customer service and customer loyalty topics with our expert panel during the Business Development Council’s next small business program on December 9, from 8 a.m. to 10 a.m., at the Maryland Chamber office in Annapolis. Attendees will learn more about:

• How to keep your internal and external customers happy.
• What is emotional labor?
• Characteristics of consumer trust and loyalty.
• Current best practices and training.

Speakers include David Libdan, President of Applied Resource and Knowledge; Tom Saquella, President of Maryland Retailers Association; and Angie Barnett, President of Better Business Bureau of Greater Maryland.

Registration is $20 per person. You can also participate in the event via conference call for $10. Register online here, or contact Gail Lemke at (410) 269-0642, (301) 261-2858 or glemke@mdchamber.org. The program is being sponsored by Verizon Wireless.